In the 80s, starting with the most basic jobs, three communication professionals met and decided to join together to create a company different from other companies that organized conferences and turn to the world of industry, discovering that a suitable communication medium was to meet and bring people together. What needs to be done? This is the key question that drives the marketing process. We are used to sharing with the Company/Customer the need for certainty which is underlying any correct choice. This is why we begin by analysing the market environment and the subjects and forces operating in that environment (present customers and prospects, partners, employees and sales force, stakeholders and communications tools of the industry).
Essential Concepts: - Knowledge is the basis for every sound action. - Planning is a crucial tool for success.
The key points: - Market analysis and mapping of the competition - Quantitative and qualitative market research - Positioning of the company and its products (brand architecture) - Strategic marketing plan
Services: - Advertising - Image Coordination - Direct Marketing - Planning and procurement
Operational Marketing How to do it? This the second question we ask ourselves. Here our experience leads us to quickly choose the best solution for any problem: the four levers of marketing are our tools of the trade. And by doing so we make our contribution to the definition of the product/service and for identifying a market price that is perceived as correct by the consumer and that can fulfil the need of the Company to make profit. And then the distribution and promotion, which make up the arena where we daily measure ourselves with market and competition. Here creativity – being one of our key strengths – finds a way to express itself better and on a larger scale.
Tools: - Incentive Programme (contest) - Convention - Product Launches - Team Building - Incentive Travels - Special Events - Exhibition and Fairs - Point of Sale - Sales Promotion - Audio Visuals - Web Communication