EVERYTHING STARTS FROM AN IDEA. iDea Group was born over 30 years ago from its founders' passion for logistics and the organization of travel and congress events. By entering high-profile medical, pharmaceutical, and scientific contexts, it took a turn and became one of the leaders in the industry as a national and international CME provider. iDea’s strenght lies in the extensive experience of its management and the creativity of young talents combined with its values: trust, professionalism, dynamism, and enthusiasm. SEVERAL MILESTONES HAVE BEEN ACHIEVED: The opening of iDea’s office in Florence and the launch of Made by iDea, a digital hub located in the heart of Milan where people, ideas, and technology meet. The digital innovation has prompted us to adopt solutions based on the cloud, mobile applications, webinars, and other digital tools such as virtual and augmented reality, machine learning and artificial intelligence enhancing the user experience we offer. Currently, iDea is living the dream set many years ago, being a leader in the industry but with an eye to the future: maintaining constant evolution by leveraging the combination of digital tools to provide a unique experience to its customers.