The key feature of CASA MARTINI is versatility. The one location brings a number of distinct but complementary areas together: culture (represented by the Museum of Wine History and the Mondo Martini Gallery), runs side by side with training (the Bar Academy, the Botanical Room and Old Laboratory), hospitality (Terrazza Martini and Lounge Bar), and leisure shopping at the Martini Store.
CASA MARTINI’s exceptional setting is ideal for private events, conference meetings (business meetings, team building sessions, training courses), cultural events (conferences, charity initiatives, presentations), and social occasions.
There are things best experienced rather than described: the attention to every detail in the Martini style is embodied in everyone involved at the CASA MARTINI and this makes each encounter a unique experience. In a word, Martini.
CASA MARTINI is divided into different areas. The range of different areas and activities ensures the flexibility needed to organize programmes tailored to satisfy any requirements the customer might have.
TERRAZZA MARTINI: Three large rooms, classical in design but rich in family hospitality. This is the CASA MARTINI Terrazza. Equipped with the latest multimedia equipment and Wi-Fi, the Conference Room is for hosting business meetings in a totally unique setting. Each elegantly-appointed room is designed so that guests can have a relaxing break or a light lunch. The comfortable armchairs and sofas of the Sala Camino (literally Fireplace Room) enhance any group work session in surroundings of distinction.
LOUNGE BAR: The very best in the tradition of the mixed drink is celebrated in the Lounge Bar. Thanks to CASA MARTINI’s professional mixologists, this is the ideal place for an elegant aperitif, but it is also set up for cocktail tastings and courses for medium-sized groups.
BAR ACADEMY The Martini Bar Academy offers mixology courses on the preparation of cocktails and the "Perfect Serve". Led by our Ambassadors and Bartenders, guests prepare some of the most famous Martini cocktails in history. The "Make Your Own Vermouth" programme offers an in-depth look at this aspect of Piedmont’s cultural heritage, and provides an introduction to the preparation and use of extracts and distillates. Discover our team building program!
BOTANICAL ROOM: Two areas (Presentation and Tasting) make up the Botanical Room, where you actually handle the basic ingredients of Vermouth and Sparkling Wines
MONDO MARTINI: This exciting interactive exhibition clearly sets out the epic story of the founders through displays of the earliest bottles and thousands of objects and documents from this pioneering company. A real journey through time, with an eye to the future.
WINE HISTORY MUSEUM: The old exposed-brick cellars house one of the world’s most important collections relating to the history of wine-making. This extraordinary heritage consists of over 600 objects, from the ancient Greco-Roman world up to the middle of the last century.