In the heart of the Roero region, today part of the UNESCO World Heritage, the Historical Villa in Santa Vittoria d’Alba is a symbol of a man’s ability to connect tradition with innovation. The Villa was owned by King Charles Albert of Savoy, and it was around the mid-1800s when he commissioned the realization of amazing underground cellars to be used for the production both of still and sparkling wines. For almost two centuries seat of the Cinzano family and now property of DIAGEO, this precious historical residence hosts a DIAGEO Meeting Center on the first floor, consisting of a 140 square meters plenary room, equipped with modern facilities to satisfy every requirement for congresses, meetings and workshops. Besides the plenary room some smaller rooms for restricted meetings are available too. On the second floor, where the noble area has preserved its elegance and charm, a further meeting room is the perfect place for smaller and confidential meetings embedded in an ancient atmosphere. The ground floor and its amazing DIAGEO Glass Collection, a unique and original private collection made up of 144 pieces in the two-thousand-year history of glassware, offers an ideal location for a working lunch, catering and gala dinners. Guided visits as well as DIAGEO brand tastings can be organized as well upon request.